29Reward and Punishment Responses
Rewards and penalties can strongly influence behavior.
Use and limitsCheck what conduct a rule actually rewards, not merely what it intends.
Further readingB. F. Skinner, The Behavior of Organisms (1938).
30Liking and Disliking Tendencies
Affection or dislike can color judgments about people and their claims.
Use and limitsAssess the evidence separately from feelings about its source.
Further readingMunger, Poor Charlie’s Almanack, “The Psychology of Human Misjudgment”.
People may resist information that conflicts with an existing commitment.
Use and limitsAllow explicit revisions when evidence changes.
Further readingLeon Festinger, A Theory of Cognitive Dissonance (1957).
Other people’s behavior can influence what seems appropriate or credible.
Use and limitsPopularity can provide information, but cannot replace evidence.
Further readingRobert B. Cialdini, Influence (1984).
A comparison point can change how an option is perceived.
Use and limitsEvaluate absolute terms as well as relative differences.
Further readingMunger, Poor Charlie’s Almanack, “The Psychology of Human Misjudgment”.
Curiosity can motivate exploration and the search for explanations.
Use and limitsFollow questions with evidence checks rather than collecting novelty alone.
Further readingMunger, Poor Charlie’s Almanack, “The Psychology of Human Misjudgment”.
Stress can change attention, memory, and decision-making.
Use and limitsEffects depend on intensity, duration, and task; avoid one universal rule.
Further readingMunger, Poor Charlie’s Almanack, “The Psychology of Human Misjudgment”.
36Overoptimism and Overconfidence
Optimism concerns expected outcomes; confidence concerns certainty or perceived ability.
Use and limitsCompare forecasts with outcomes and relevant base rates.
Further readingMoore & Healy (2008), The trouble with overconfidence